If you are sending out networking emails, your personal touch will make a difference. Keep it friendly and casual, and don't try to guilt trip people. You shouldn't assume they won't reply to your networking emails. It will only waste your follow up time if you don't get a reply.
Personalization
Personalization means tailoring content to suit the needs of your audience. If you're a seller of gym equipment then you can send your customers a personal email directing them directly to a page with information about the various kinds of equipment you have. You can personalize products based on what your customers are most interested in. This is especially true if you have information about which products they are interested in.
Email personalization is possible in many ways. However, the most effective way to do this is to address every recipient personally. This will make your emails feel more personal. You can even make your emails more personalized by using a buyer persona. This personalization can also be based on the person's income, gender, or location.
Mutual interest
It is essential to share a mutual interest when you send networking emails. This means being open and genuine. However, it is important to be clear about what your requirements are. You may get something different than you asked for. It's not uncommon for people to offer you more than you ask for. For example, if you're asking for a meeting, be clear about how long it will last and don't ask for too much. You should send both the original and the revised email. This will allow you to determine which version works.
If you're interested getting to know someone personally, include their name. This will build trust between you. Mentioning your commonalities with the recipient may be a good way to demonstrate your similarity. Also, mentioning your job title can let the recipient know that you share similar interests.
The most heartwarming subjects
Use heartwarming subject line to increase open rates for your networking emails. These subject lines should be friendly and original. They should also contain a link that's relevant to the message. Ask the recipient to give you advice and suggest topics that may interest them. Emails with requests or inquiries tend to get more attention than emails with a more generic subject line.
An excellent way to increase open rates is to include a book recommendation as part of the subject line. This will encourage recipients to open your email and read the contents. Your subject lines will be the first thing your recipient see when you send an email.
Authentic compliments
Use authentic compliments when you send networking emails. Authentic compliments will be based on your experience and not created to make them seem more flattering. You can also send these messages to others who are similar to yours to increase your response rates. You can also mention something about their work that you admire and want them to know about.
While compliments are a difficult part of networking emails they must not be taken as negative. Your compliments should be interpreted as genuine admiration and motivation. Your compliments should be specific enough that the recipient can respond.
Mailshake
Mailshake, an email marketing system that delivers networking emails and improves deliverability is the best choice. It comes with an intuitive manual and an easy-to–use API that allow you to customize and automate all aspects of your email campaigns. It integrates with nearly 100 3rd-party applications, such as Slack, ManyChat and Zoom. You can even use A/B testing to segment your outreach campaigns.
To make a networking email successful, you must balance volume and personalization. You don't want to go too much, or you will be perceived as inauthentic and unpersonal. Instead, connect with enough people so that you can make an impact.