There are many career options for those who want to pursue a career as a marketer. These options include in-house marketing, freelance work, or social media marketing. If you need to manage the marketing activities of an entire company, In-house Marketing is the best option. This type is a great option if marketing interests you.
Marketing freelancing
You have many options if you are interested to make freelance marketing your career. There are two options: you can set up your own website or use an Upwork platform that allows freelancers to outsource work. If you're just starting out in the freelance business, you might not be able get retainer clients until your experience has built up.
Google Analytics is a must if you're looking to freelance digital advertising. Freelance marketers will also need to know how to audit websites and find reasons for low conversion rates and bounce rates. They must also be able to analyze and gather data in order to make informed decisions.
Email marketing
Email marketer is a highly skilled job. It involves designing and running targeted campaigns. These campaigns need to be created with click-throughs, connectivity, lead generation and other considerations in mind. Social media marketing is also a skill that email marketers might have. There are many career options in email marketing.
An email marketer's first job is to learn copywriting skills and analyze campaigns. They can then become a manager of a group of marketers. Many people choose to become market researchers or managers of whole marketing departments.
Social media marketing
It takes extensive training and years of experience to become a social media marketer. The right combination of motivation and leadership skills is required for this career. A solid understanding of social media platforms, budget management skills and the ability to build professional relationships online are some of the essential skills for social media managers. While many employers prefer applicants with a bachelor's degree or higher, associate degrees, certificates, and bootcamps are also acceptable. Internships provide valuable experience.
For entry-level jobs in social media marketing, a bachelor's degree is the most common education requirement. Some employers require a marketing degree, while others will accept training certificates from vocational schools. A social media marketing bootcamp is a great option if you don't know what to expect. Here you will be able to interact with professionals in the industry and get real-world experience.
In-house marketing
One of the advantages of an in-house marketing career is the fact that you can learn about a variety of industries while working for one company. You'll be able to apply best practices in different industries. Since in-house companies usually have different clients, you'll need to learn about the nuances of each one, as well as the needs of each one. Regular meetings and brainstorming are encouraged in agency environments, which can help you gain skills in many different areas of marketing.
A marketing agency can be a great place to get specialized training and learn from other talented people. As you are not in control of budgets and timelines, it can be stressful to work for a marketing company. Also, you don't have final say over campaign direction. It's important that you are prepared to work under pressure while meeting deadlines. Some people thrive in pressure while others may prefer a more structured environment.
Agency marketing
There are many things you should consider if you are interested in a career as a marketer in agency marketing. Many agencies offer a supportive and entrepreneurial environment, which allows you to move up from an intern to an account manager or art director. It's common for people to move between agencies because of the shared agency structure. An agency marketing career can be extremely lucrative.
As an agency marketer, your role will be to develop a client's brand or service. You'll work alongside like-minded marketers in a wide range of disciplines. You'll have many opportunities to grow and develop, whether you're involved in fast-moving consumer products or campaigns for charities.